Positioning, week 21
This week, positioning is in focus. The work is due for the first of June. However, some of the species might be slightly delayed. The...
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WELCOME
Welcome to our positioning tool!
This tool has been developed to be self explanatory and intuitive. Here you find everything you need for positioning of the species.
Initially the platform contains support for B2C positioning while B2B and B2P remains to be developed.
NSC POSITIONING LEVELS
Deadline for delivery of Brand Positioning Statements
Defines how Norway as a Seafood Nation is positioned towards new and existing markets
Defines how Seafood from Norway, primarily through species, is positioned in different B2B channels
Defines how Seafood from Norway and the individual species are positioned towards the consumer
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