NSC Positioning Tool

This tool focuses on the indicated positioning levels.

The aim is that this tool will provide guiding and an overview of relevant content for positioning processes in NSC to contribute to optimized efficiency.

 

In addition to the Positioning tool, it is important to take the following into account when planning the process:

 

• Select a project team that is motivated and will make a difference to the end-result

• Updated market and consumer insight is key and should be prepared in advance. Note: For the Seafood from Norway B2C-positioning process two people from the Market Insight Dept. was involved - Tor Erik as a specialist on digging for detailed data, Asbjørn for the bigger picture and "bridge" to the process as part of the project team.

• Plan ahead to ensure 

  • Good internal involvement

  • "Anchoring" ("forankring") with external stakeholders should be planned, but degree of active involvement and timing will differ by species

• Normally a first draft should be written out as a starting point for further discussions in the project team

• Language: For Seafood from Norway B2C Norwegian was used during the work process and the final version was presented in English